You’ve heard stories of people doing very well with banner advertising? If you’re not completely happy with some of the methods you’ve tried, then this is something you should take a serious look at.
Contrary to the popular belief, you don’t have to have deep pockets to take advantage of banner advertising. In fact, you can place your ad on high traffic sites for a very cheap price for a whole month. Now that’s something which would be difficult to achieve with a pay per click campaign or a pay per view campaign. The balance of this article is devoted to banner advertising approaches that can increase conversions and improve your campaigns.
Yes, your banners need to convert, and to help ensure that happens you must have a call to action word or statement on every banner. It’s perfectly understandable when beginner marketers don’t even know what a call to action is, and then of course they won’t have one on a banner which only decreases their conversion rates. One example of a call to action is, “Download Now, ” and there are others depending on the most wanted response. Sometimes people can be funny because they will respond to your directions in the call to action. It’s true that banners are mainly visual and graphic in nature, but there is copy on them and copywriting principles still work. It’s also important to test your banners, and there are methods for rotating banner ads for testing. Your ad should be inviting and nothing less than that.
The power of your copy, used on your banners, has to be reasonably able to touch the emotions of people. You should always test your banners by rotating, and you can try offering different benefits and testing them.
If you have something that’s boring or doesn’t go with the vibrant nature of your banner ad, then you won’t get many clicks. What you have to do is make the reader extremely interested or curious about what you have for them. As you know, there isn’t a lot to write, but what you do have to write must hit the nail on the head.
Last but not the least; make sure you’re not forgetting to match the colors of your ads with the design of the website they’re being displayed on. Even if four websites are displaying the same banner you still need to make sure that the colors match the core design of each site. The reason for this, you don’t want your ads to look like they’re out of place, as it will bring down the overall response of the ad. Your banners should look as if they are perfectly aligned and as if they are part of the site. No one expect perfect integration, but do try and make things look a little coordinated at least. If you are making tweaks to improve your campaigns, then it is safe to say that you will definitely succeed. What is really important is what the results of your banner advertising are, even if it will require plenty of testing, without a doubt you will get plenty of traffic. There’s no better way to build your online business but by leveraging banner ads to get targeted exposure.
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