A lot more focus is now being placed on social media by the major search engines. This is very apparent whenever you take a look at Google’s latest system which seeks to go up against the overwhelming might of Facebook, or when you notice precisely how results from Twitter and Facebook are now being incorporated into search engine results pages. Should you look for a particular keyword in Google you shouldn’t be shocked to view a Facebook page that’s strongly related to the keyword being exhibited conspicuously. Considering that it’s relatively simple for businesses to create their very own Facebook pages today and that there’s no charge by the social network itself to do this, then you ought to understand the significance of attempting to add a social aspect to your SEO endeavours.
As we know, incorporating our chosen keywords into the URL of the web page is essential from a research point of view. It is one of the more crucial elements as any SEO UK consultancy will tell you. So now, what if you can get ranked for your preferred keywords as part of a Facebook related URL? This may well be possible, provided that somebody has not already claimed this sort of unique locator before hand.
To be allowed to get a page with a URL such as – www.facebook.com/yourlongtailkeywordhere – initially you have to build a page dedicated to that keyword on Facebook. Next, you have to be sure that you get a particular number of individuals to “like” the page and when you have a minimum of twenty five then you can “claim” that related keyword by going into the options portion of your Facebook account, provided that someone else hasn’t beaten you to it.
You need to ensure your Facebook page is optimised to a certain degree and that the content is really related to your niche and to that keyword, however you might find that your Facebook page could rank for that keyword within the search engine results, later on.
If you are unsure how to handle it, find an SEO company that has practical experience with social media as well as social networking. You will find that in terms of SEO UK consultancies have lots to offer.