Cost-free Tv programs are broadcast by free tv networks with one main objective: to capture the greatest amount of viewers and hold their attention for the as long as possible. These data points are then employed by the networks to persuade advertisers to place their commercials on these high ranking programs.
Dayparting
Dayparting is the tactic of segmenting the day into several components. Soon after which, they assign distinct programs to air in these time segments (with the help of survey outcomes) hoping to capture and retain the eyeballs of the viewers.
Tent pole programming
With this method, the broadcasters determine the networkís hit series and place two unknown or weak programs on each side of the hot program. Usually, the strength of the hit series (the networkís tent pole) brings the other series to price well in many cases.
In the movies and in television network programming, a tent pole is a motion picture or a flagship show that is heavily promoted (and invested in) and is anticipated to hold up every thing that the movie studio or Tv network had produced.
The expression derives from the old traveling circus exhibits where tents were constructed in each and every town they went to. The massive circus tent was largely held up by the primary tent pole in the center.
Hammocking
Working like a actual hammock, this is the physical opposite of tent pole programming. In this case, an unpopular series is in the middle of two hit programs, in a way hammocking the new series making use of the two well-known hits.
The primary objective, of course, is to collect bigger audience or viewers to the unpopular series, carried as it is by two popular exhibits.
Counterprogramming
This programming technique is normally rolled out by rival networks setting out to derail the competitor’s series. It is airing a totally different program that appeals to a distinct group of audience. The objective is to diminish or wipe out a massive piece of the rivals audience share.
Hotswitching
The programmers knowingly take away any break in the middle of two consecutive programs. The first one ends and the subsequent series right away begins. The tactical aim is just to leave the audience no possibility to change channels throughout program or station breaks.
Bridging
This is somewhat similar to hot switching, with the same objective: stopping the viewer to change stations. Programs run over so the viewers miss out the start of a rival series. Or, the subsequent display is advertised throughout the showing of credits of the preceding show.
These days, most cheap cable tv series are run and operated by means of a combination of these time-tested programming techniques. For the viewers, the guarantee of far more programming innovations in the long term is constantly worth the wait. However if you opt to get discount cable tv then you can get away from these games entirely.